15A Figuring Out Buyer Behavior
With all my interviewee's I asked them to . think of solutions to car theft issues because of doors being left unlocked. Without failure all of them first said the obvious answer was to just remember to lock their doors and park on safer areas.
Taking this answer I figured their decision making was based off of price and ease of access. So I then asked would they be willing to buy a product for to help stop theft. They all said yes but, it'd have to be after several theft cases before they felt the need.
When asked where they would go purchase something of this nature, their first thoughts were to just buy a new key fob for their car and get it re-programmed at the dealership or some other shop carrying out the same tasks.
Since re-programming key fobs can be more expensive than it seems they typically feel like they wasted money on something that could've been fixed with a habit change.
Most people I interview seem most concerned about price with this type of issue, as would I. After you've been stolen from you first look for what you could've done differently and if you can't change anything or fail to then you look for products / services to help you. Thankfully nothing "Big" was stolen from any of these people and if it was a wallet they noticed immediately so they could resolve the issue quicker. All in all price is the largest factor for making a product of this sort to help prevent theft.
Taking this answer I figured their decision making was based off of price and ease of access. So I then asked would they be willing to buy a product for to help stop theft. They all said yes but, it'd have to be after several theft cases before they felt the need.
When asked where they would go purchase something of this nature, their first thoughts were to just buy a new key fob for their car and get it re-programmed at the dealership or some other shop carrying out the same tasks.
Since re-programming key fobs can be more expensive than it seems they typically feel like they wasted money on something that could've been fixed with a habit change.
Most people I interview seem most concerned about price with this type of issue, as would I. After you've been stolen from you first look for what you could've done differently and if you can't change anything or fail to then you look for products / services to help you. Thankfully nothing "Big" was stolen from any of these people and if it was a wallet they noticed immediately so they could resolve the issue quicker. All in all price is the largest factor for making a product of this sort to help prevent theft.
Gavin,
ReplyDeleteI would also agree that price is the major factoring when considering the project. Although, I'd also argue that the issue of needing an automatic lock is completely dependent on car theft. I think the product would be heavily influenced by crime rates and the community that people live. Also, car burglary/theft is a relatively rare event, so your main source of customers would have to be preventative and safe people. Relying on people who's cars have already been broken into does not seem like a steady stream of income.