12A Figuring out Buyer Behavior

  1. Segment: Old Ones / Broken
Need Awareness
In all the interviews I had with people experiencing the same need as I, they realized they needed it when they were in unfamiliar areas, off track of their normal schedule, or when they only had to grab something from the car quickly. 

Information Speech
Typically because it such a miniscule task they usually just try form a good habit and don't do much research. But a lot of the people I interviewed said they usually locked their doors and only forget when they are not on their game that day so it'd be nice to have some insurance for days you're forgetful. They might research for products such as mine or look at new key fobs or even new cars that already automatically lock.

Conclusion
My product appears to be one of those things you don't need until you do. You never think of having a device to automatically lock your doors if nothing is ever stolen out of your car. However, theft is quite common, I alone have been stolen from several times just because of my bad habits and irresponsibility. These interviews helped me notice that I'm not just targeting people with old cars, I'm targeting people on the go, people living life in the fast lane, the people that move so quickly they don't have time to worry about locking their car door. 

Comments

  1. John CarlinOctober 6, 2019 at 1:47 PM

    Gavin,
    After reading this post, I'm realizing that you're really starting to figure out your target market. Your idea for this product is well thought out and specific, which is why I think targeting your customers will be quite easy. You have a clearly stated mission and product, and I think that will provide ease of understanding for your consumers. I think your comments on habits are accurate. Many people get into habits that can negatively effect them, so providing a product like this could help many people.
    John

    ReplyDelete
  2. austinhart24October 6, 2019 at 5:03 PM

    Gavin, I really relate to your conclusion and I believe it's a great point to make. After having theft occur to my own vehicle as well as my parents, that's when I realized I needed to either start remembering to lock my car or find something that'll just help me do it. With theft being a commonality as you mentioned, I think this product has the opportunity to appeal to a wider market,especially if you target cities with high crime rates.

    ReplyDelete

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