11A Idea Napkin
- I am a an Innovation Academy student at UF and have spent some time learning about programming and Arduino. I plan to use Arduino microcontrollers with my current product so the couple semesters of experience will be helpful. I hope to sell this product as a DIY kit as it is not too complex and test the market before I move on from there.
- I am offering a device that locks your car doors automatically once you get out of range of your car this way you won't have to worry about valuables inside or locking your keys in the car.
- My target audience is very vague right now, as it is just individuals with old cars. As I conduct more interviews and do more research it may shift dependent on where they live, and possibly even what type of car.
- All of my customers forget to lock their car doors often and because of this lose valuables often from their car. My product would stop that.
- Most car products are made for newer vehicles as more and more people are buying new cars, which means for people keeping old cars that there is a lack of technology to enhance their cars reliability. But luckily I'm here to save the day :). I am creating cheap technology for older vehicles to bring them up to date and all in all a more reliable ride.
I believe these aspects mash together fairly well. It addresses who you the entrepreneur are as well as what you provide and what makes you different. Then it also shows who our audience is and why we chose this audience. These are the basic idea we need before truly beginning the entrepreneur lifestyle.
Hey Gavin,
ReplyDeleteThis idea napkin is great. It clearly states who you are, the product you intend to create, and who your target audience will be. In reference to your target audience, I don't think "individuals with old cars" is that vague. That market segment definitely exists. I think a way you could target that segment is to partner with used car dealers, or some other platform where older cars are sold.
John